Web site advertising could refer to 2 practices. It may be advertising your internet site. Or it may be using your website to publicize and make profits. Most marketers finish up doing both at one point or another. Either way, it all starts with a site.
The key components of any effective site are the look and feel ( Is it pleasant to have a look at and easy to read? ), the content ( Is the content of value to your target market? ) and how well it is optimized for search sites ( are you using strong keywords and do you have enough inbound links? ). The purpose of any website is to build traffic. There are lots of ways to go about this and web web site advertising costs go from totally nil to hundreds, or even thousands, of greenbacks, depending on the method you select and the budget you have.
In terms of free advertising, you can “promote” your internet site in any of the social networking sites like FaceBook or Twitter or in net forums that are relevant to your industry. By “promote” in these social settings, I mean “participate” in talks. It is not well-advised to do direct promotion or blasting your link to whoever you should chance to engage with. Include your site in your profile and leave it at that.