Even though Facebook and Twitter have grown in popularity as communication tools, online marketers still regard email marketing to be an important tool. The reason email is so efficient is because most people use it daily, so leveraging your emails can give you a way to increase your sales and your profits. However, if those emails aren’t getting through your efforts are pointless, so it makes sense to focus on ways to make sure they’re getting through.
Most importantly, get your lists to add you to their white list. Email address that are in a person’s address book are automatically white listed and safe. You can ask your subscribers to take this step as soon as they sign up to your list, even if half of them do so, it’ll help you in a big way. And if your subscribers are actually looking forward to the kind of content you’re sending, the majority will add your email to their address book. This is actually a very simple thing that many Internet marketers don’t apply or rather ignore, but you’ll be surprised how much difference it makes to your overall results.
HTML is really the way to get a higher response rate however they are often mistaken for spam so it’s important to focus on text and HTML for emails. This will ensure that your subscribers are getting what they want, and at the same time your email is also delivered.
Before you send any emails out to your list, test them against a tool like SpamAssassin. It lets you know exactly where you’re going wrong, which means you can easily correct it and increase your deliverability chances.
In closing, these tips should help you work on simple things you can do right now to make sure your emails are getting through. The tips discussed here are just the tip of the iceberg and there are a whole range of other things you can try to improve your deliverability rate. However these tips will still be enough to improve your deliverability rate as well as help to protect your professional reputation at the same time.
more...